You know me. And for those who do not know me yet – I love to share my stories.

I’ve been on the internet longer than Google.

I got started with e-commerce in 1996 and my first startup was mobile communications firm m-otion, waaaay back in 1999. My most recent is marketing agency THE RELEVANCE HOUSE, specializing in the blockchain sector. In between, I co-founded SwissMine (which made the first crypto ATMs, now on display in Zurich’s Museum of Money) and have been deeply involved with many more as a board member, adviser and co-founder.

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I know entrepreneurship. I know marketing. And I know tech.

Writing in the Web3 and wider business press, I draw on my deep knowledge of entrepreneurship, marketing, technology, branding and more. Here are some examples.

Is Google losing its grip on search? Why users are turning to TikTok and AI for recommendations.

For the past quarter of a century, there has been one certainty on the internet: when people are looking for information, they turn to Google. But with GenZ increasingly opting for “social search” and new AI-powered search products coming on stream, could that be about to change?

October 28, 2024

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Is Google losing its grip on search? Why users are turning to TikTok and AI for recommendations.

October 28, 2024

Tech & humanity: a love story #4

Welcome to “Tech & humanity: a love story”, your go-to source for insights, strategies & stories to understand and master the ever-evolving relationship between technology and humans in the world of business and brands.

October 10, 2024

Sustainability and AI: How a new wave of projects are using AI to weed out waste

Sustainability and AI have been dominating the news in recent years. Much has been written about the higher energy consumption of AI and the associated risks to the planet. But could AI also help to drive efficiencies to make businesses more sustainable? Projects in the food sector provide a fascinating insight into what lies ahead.

September 17, 2024

Tech & humanity: a love story #3

September 12, 2024

Tech & humanity: a love story #2

August 14, 2024

Don’t be fooled by Google’s u-turn — cookies are still dead.

Google has axed plans to kill off third-party cookies in Chrome. Some in the ad-tech industry celebrated the news, but that could prove to be short-lived. With many users already not reachable through cookies, and that number set to increase, the future could look quite messy and diffuse.

August 8, 2024

Tech & humanity: a love story #1

July 17, 2024

Newsletter: Brands in Web3 & Web3 in Brands #18

This week: Apple has been talking about blockchain at WWDC, but what do they really mean? Meanwhile, a Microsoft exec has an interesting take on how Web3 could tie into a future of AI agents, while Consensys launches a new startup aiming to democratize filmmaking. Finally, a cautionary tale and positive example of how Web3 can be harnessed by the luxury industry.

June 20, 2024

What happens after Google Zero and the death of cookies?

Businesses who reach customers online are faced with an uncertain future as Google merges AI into search and deprecates third-party cookies. In this blog, I examine the implications of the most significant changes the web has seen in decades and ask — where do we go from here?

June 13, 2024

Newsletter: Brands in Web3 & Web3 in Brands #17

Welcome to Edition #17 of “Brands in Web3 & Web3 in Brands“, your regular dose of the latest news from the blockchain, crypto, and Web3 space, curated to provide unique marketing and brand strategy insights with a pinch of spice.

May 24, 2024

NFTs in fashion — is there substance behind the style?

‍Despite the decline in NFT values in 2022, many major fashion firms have continued to launch branded NFT collections. At launch, spokespeople make lofty, yet vague promises about blending the physical and digital realm and new dimensions of engagement.

May 8, 2024

Newsletter: Brands in Web3 & Web3 in Brands #16

Welcome to Edition #16 of “Brands in Web3 & Web3 in Brands“, your regular dose of the latest news from the blockchain, crypto, and Web3 space, curated to provide unique marketing and brand strategy insights with a pinch of spice.

April 22, 2024

Newsletter: Brands in Web3 & Web3 in Brands #15

Welcome to Edition #15 of “Brands in Web3 & Web3 in Brands“, your regular dose of the latest news from the blockchain, crypto, and Web3 space, curated to provide unique marketing and brand strategy insights with a pinch of spice.

March 14, 2024

Web3 sports sponsorships 2024: big opportunity or big gamble?

Web3 sports sponsorship deals seem to be ubiquitous these days, with everyone from Binance to Tezos getting in on the action. In a recent analysis, we took a look at every current Web3 sponsorship deal in the English Premier League and F1 motor racing to gain an understanding of how much these deals cost, what Web3 subcategories are most prominent, and what the underlying branding strategy is.

March 6, 2024

Newsletter: Brands in Web3 & Web3 in Brands #11

Welcome to Edition #11 of “Brands in Web3 & Web3 in brands“, your regular dose of the latest news from the blockchain, crypto, and Web3 space, curated to provide unique marketing and brand strategy insights with a pinch of spice.

October 26, 2023

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I’ve been on the internet longer than Google.

I know entrepreneurship. I know marketing. And I know tech.

Is Google losing its grip on search? Why users are turning to TikTok and AI for recommendations.

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