New Customer, New Values
Build an authentic brand based on a people-first social media strategy to adapt to the preferences and values of the new consumer.
Unlock sustained growth by adapting to the expectations of the new consumer. Discover how to transform your business to earn the respect and loyalty of a new wave of consumers.
New Customer, New Values
They are more demanding, grew up online, and have a whole new range of preferences. It used to be relatively simple: your customers wanted good customer service and value for money. But suddenly, a whole new set of expectations and values are driving consumer behavior, from sustainability and fairness, to inclusion and diversity. And the glass house of social media leaves no room for error.
How can businesses keep up with the rapidly evolving preferences of the new consumer? Those that succeed will become the leading brands of tomorrow, but to do so, they’ll need to fundamentally change.
In this keynote, I explain how businesses can embrace transparency to build an authentic brand for the digital age.
What’s covered in this keynote?
- how the new consumer is different and why organizations are struggling to adapt.
- why authenticity is essential to win GenZ and millennial consumers.
- how to foster a “people-first” social media strategy.
Why is it important?
The values, attitudes and priorities of customers are changing. An IPSOS Global Trends study found that 61% of consumers now say that they tend to buy brands that reflect their personal values. Too often, businesses tend to regard this as an issue that can be addressed with marketing rather than tangible change. However, social media now allows your customers to fact check your claims, see behind the curtain, and know the reality.
Younger GenZ and millennial consumers tend to be more skeptical of branded content, which is shared less often and reaches smaller audiences. Conversely, posts by individuals are regarded as more trustworthy and have greater reach. As a result, your people are your best ambassadors and businesses that can leverage the power of their people will be best placed to build an authentic and successful brand.
What else i love to talk about?
I can talk about a lot of things, but these topics get me really excited. I’ll get you excited too.
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Ready to own your own personal brand?
Developing your personal brand means polishing the shine of your full, authentic self, getting you to your goals (and beyond). I’m here to make that happen.
Inspiration starts with connection
When you choose me as your keynote speaker, you can expect a customized event that perfectly aligns with your objectives. I take the time to understand your audience and tailor my presentation to fit your needs, ensuring it resonates deeply with everyone in the room. Get a taste of keynotes below.
Don’t just take my word for it.
I’m proud of what I achieve and I’m not shy to tell you about it. But you might prefer to hear it directly from my past clients.
"I have had the privilege to join a one-day hands-on workshop with German Ramirez, who shared his knowledge on social media in a highly engaging way. This was a workshop which was really exciting as the different tips and tricks were demonstrated in life-mode."
"German was a key driver for successfully establishing and launching a Social Media Competence Center, and continue to add great value in supporting teams to build business cases and providing training in Social Media topics. I appreciate their open and direct communication style, being pragmatic in the approach and constructive in the discussion.”
"I had the pleasure to work with German on several occasions. I highly value his profound digital know how, his visionary way of thinking and his ability to put complex topics across in an easy and infotaining way. He is an excellent speaker and very pleasant to work with."
I’ve already made good things happen for these companies
And many more. You know these names – and they know mine.
Get in touch
What can I do for you? Let’s discuss your needs.
