Lead with purpose
Unite your team behind a common mission.
Purpose-driven leadership helps to unite teams to work towards a meaningful goal beyond profit, infusing everyone with a common sense of conviction and commitment. My keynotes explore the importance of anchoring leadership practices around a meaningful mission. The goal is not only to achieve “alignment”, but genuine commitment to your business’ values and vision, thereby increasing employee engagement and enhancing the value of your company and brand.
Purpose-Driven Leadership
Why? It is probably the most important question a leader needs to be able to answer and yet it is rarely discussed. When beginning a new job, we are often trained and socialized about WHAT goals and KPIs have been set, WHEN tasks need to be accomplished, and WHO we need to collaborate with or report to. But we rarely reflect on why we are doing the work. What purpose does it serve and how does it mesh with our personal values?
There are many different purposes that resonate with different individuals, but choosing one cannot be a tactical decision adopted based on opinion polls or market research. It needs to stem from a genuine and shared conviction that permeates your entire business. Whether your purpose is to make beauty more inclusive, make travel accessible to everyone, or to eliminate ocean waste — the ability to articulate WHY is what separates a process-oriented manager from a purpose-driven leader.
My keynotes discuss how businesses can find their purpose and use it as the “North Star” to guide their decision making and inspire their team.
What’s covered in this keynote?
- what purpose-driven leadership is and how it differs from older models like transformational leadership.
- how to explore, define, seed and cultivate your purpose as a business.
- the importance of leading with actions, not words and fostering trust through authenticity.
- practical steps to help foster commitment to your purpose throughout your business.
Why is purpose-driven leadership important?
A new form of stakeholder capitalism is emerging where investors and consumers have a wider range of expectations on businesses beyond quality, price and performance. As a result, employees, consumers and investors increasingly want the businesses they interact with to have a clear sense of purpose.
Firms guided by a common purpose find it easier to attract and retain talent. Studies indicate that employees who find their work meaningful are up to three times more likely to stay with their employer. Another survey found that 90% of respondents would be willing to forgo a higher salary to work in an alternative role that they find more meaningful.
In addition, consumers are more likely to advocate for purpose-driven businesses. Research shows that over three quarters of customers are more loyal to companies with a purpose and would recommend them to others.
You have to mean it, and you have to walk the walk. But when you do, a common purpose can inspire and engage your team, act as a magnet for new talent, and enhance the value of your brand.
What else i love to talk about?
I can talk about a lot of things, but these topics get me really excited. I’ll get you excited too.
Organizational resilience
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Collaboration in the AI age
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Personal branding
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The future of work
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Web3 and blockchain
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Sustainability as a competitive advantage
Gain a lasting competitive advantage and enhance your brand by preparing your business for net zero.
Ready to own your own personal brand?
Developing your personal brand means polishing the shine of your full, authentic self, getting you to your goals (and beyond). I’m here to make that happen.
Inspiration starts with connection
When you choose me as your keynote speaker, you can expect a customized event that perfectly aligns with your objectives. I take the time to understand your audience and tailor my presentation to fit your needs, ensuring it resonates deeply with everyone in the room. Get a taste of keynotes below.
Don’t just take my word for it.
I’m proud of what I achieve and I’m not shy to tell you about it. But you might prefer to hear it directly from my past clients.
"I have had the privilege to join a one-day hands-on workshop with German Ramirez, who shared his knowledge on social media in a highly engaging way. This was a workshop which was really exciting as the different tips and tricks were demonstrated in life-mode."
"German was a key driver for successfully establishing and launching a Social Media Competence Center, and continue to add great value in supporting teams to build business cases and providing training in Social Media topics. I appreciate their open and direct communication style, being pragmatic in the approach and constructive in the discussion.”
"I had the pleasure to work with German on several occasions. I highly value his profound digital know how, his visionary way of thinking and his ability to put complex topics across in an easy and infotaining way. He is an excellent speaker and very pleasant to work with."
I’ve already made good things happen for these companies
And many more. You know these names – and they know mine.
Get in touch
What can I do for you? Let’s discuss your needs.
