Green Advantage!
Preparing your team for the race to net zero: Gain a lasting competitive advantage through an authentic commitment to sustainability.
The early movers who take decisive action to restructure their businesses for the transition to net zero can open up a long-term strategic advantage. Green pioneers will not only be able to build strong, purpose-driven brands to win over customers and talent, but will also be able to command higher valuations and attract more investment. But to reap these benefits, leaders cannot just talk the talk, they have to walk the walk. This requires clear, measurable actions and transparent communication. This keynote discusses how companies can transform their businesses to build a sustainable green advantage.
Sustainability as a competitive advantage
The shift to net zero has begun and the clock is ticking on the business models of the past. Consumers are increasingly sensitive to greenwashing, while regulatory changes present compliance challenges and the potential for fines. Meanwhile, a changing climate and more unpredictable weather patterns are causing supply-side shocks. The challenges are immense and time is short.
But the climate transition also presents a massive opportunity for leaders to create stronger, more competitive and resilient businesses anchored in a vision for sustainability that acts as a magnet for talent and investment.
In this keynote, I discuss how businesses can unite their teams behind a climate transformation that marries a compelling vision for the future with ambitious targets in the here and now.
What’s covered in this keynote?
- the need to rethink traditional organizational structures in the era of liquid talent.
- how recruiters can look beyond traditional channels to appeal to passive and open pool candidates.
- the importance of cultural fit and what it means in practice when making hiring decisions.
- moving company culture beyond PowerPoint and into the real world.
- building an employer brand in the glasshouse of the modern internet.
Why is sustainability important for business?
In an economic climate of financial and geopolitical uncertainty, it can be difficult to predict what happens next. But one is for certain: to combat the existential threat of climate change, the global economy will need to decarbonize. Over 80 countries, representing 75% of the world’s population, have now made net zero commitments, which will be essential to avoid climate tipping points.
Markets are adjusting their expectations to this reality. A study by CDP of 150 corporations recognized as climate pioneers for concrete actions on climate change, water and deforestation showed that they outperformed a reference index by 5.4% per year, even during major disruptions such as COVID.
When businesses take meaningful action on climate, it helps them attract talent and customers too. Data from a global IBM survey shows that 68% of employees are more likely to accept a position from companies with a proven track record on sustainability and that almost half of consumers are willing to pay a premium for sustainable and socially responsible products.
What else i love to talk about?
I can talk about a lot of things, but these topics get me really excited. I’ll get you excited too.
Organizational resilience
Bounce back better from adversity and turn challenges into opportunities by cultivating personal and organizational resilience.
Collaboration in the AI age
Unlock people-powered productivity with AI through a growth-oriented approach that keeps humans firmly at the center of your business culture.
Personal branding
In an increasingly fluid workforce, learn how to build a personal brand to be seen, generate leads, attract talent, or get hired.
Purpose-driven leadership
Unite your business behind a common mission beyond profit to engage your team, attract talent, and enhance the value of your brand.
New customer, new values
Build an authentic brand based on a people-first social media strategy to adapt to the preferences and values of the new consumer.
The future of work
The concept of employment is changing as a new liquid workforce emerges. This keynote analyzes the four key drivers of this transformation and the implications for recruitment, leadership, and employer branding.
Web3 and blockchain
Discover how blockchain, cryptocurrencies, and dApps can enable a user-centric internet, improving security, and opening new possibilities for ownership and monetization.
Ready to own your own personal brand?
Developing your personal brand means polishing the shine of your full, authentic self, getting you to your goals (and beyond). I’m here to make that happen.
Inspiration starts with connection
When you choose me as your keynote speaker, you can expect a customized event that perfectly aligns with your objectives. I take the time to understand your audience and tailor my presentation to fit your needs, ensuring it resonates deeply with everyone in the room. Get a taste of keynotes below.
Don’t just take my word for it.
I’m proud of what I achieve and I’m not shy to tell you about it. But you might prefer to hear it directly from my past clients.
"I have had the privilege to join a one-day hands-on workshop with German Ramirez, who shared his knowledge on social media in a highly engaging way. This was a workshop which was really exciting as the different tips and tricks were demonstrated in life-mode."
"German was a key driver for successfully establishing and launching a Social Media Competence Center, and continue to add great value in supporting teams to build business cases and providing training in Social Media topics. I appreciate their open and direct communication style, being pragmatic in the approach and constructive in the discussion.”
"I had the pleasure to work with German on several occasions. I highly value his profound digital know how, his visionary way of thinking and his ability to put complex topics across in an easy and infotaining way. He is an excellent speaker and very pleasant to work with."
I’ve already made good things happen for these companies
And many more. You know these names – and they know mine.
Get in touch
What can I do for you? Let’s discuss your needs.
