Personal Branding Course

What’s this course about?

I don’t care what you think or what anyone has ever told you about this topic. YOU are a brand. That is a fact. Period. Now: whether you realize it, learn how to maximize its impact and benefit from it… That is what you have to decide.

How many times in the past 6 months have you instinctively chosen a product without really thinking about it? A great brand effortlessly conveys the benefits and personality of a product, inspiring a loyal tribe of followers, and driving sales. Your personal brand is no different. It builds trust, fosters connections and creates opportunities.

A personal brand is not just for charismatic celebrities, life coaches, business leaders and CEOs. In our online world, the fact is that whether you like it or not, you already have a brand. The only question is: do you want to shape it to work to your advantage?   

I will show you how to define an authentic personal brand and bring it to life across all your online accounts, focussing on LinkedIn, the world’s leading business and recruitment network.    

This course is about understanding

• why personal branding is the key to success in your professional life;
• ‍what personal branding actually is and the value it can generate; and ‍
• how to develop your personal brand, step by step, bring it to life and grow it successfully.

After successfully completing this course, your views about personal branding will have completely changed. Most importantly, you will be equipped not only with the right understanding, but with very clear knowledge of every relevant aspect of your brand and how to manage it, step by step. And yes, that includes a focus on LinkedIn, as the leading channel for professionals. You will become an absolute LinkedIn Pro. Promised. 

Personal branding, correctly understood, embraced, and brought to life, can most certainly be the missing link to propel your professional growth and success to new levels. Whether your goal is to raise your reputation as an expert, generate leads, strengthen your network or make a career move… Personal branding done right WILL make a difference.

What you’ll learn

Packed with stories, anecdotes, humor, and many real-life examples, you will be immersed in a proven journey of inspiration, knowledge and actionable insights.

1. Why personal branding is the key to success today, and how to unlock the power of your brand.
2. What tangible value you can create from personal branding and your personal brand strategy.
3. How to define a winning brand and a brand strategy for yourself.
4. How to establish your brand online.
5. How to expand the reach of your brand and your network efficiently.  
6. How to strengthen your brand and relationships through individual interactions.
7. How to strengthen the visibility and reputation of your brand in the market.

In a nutshell:

Don’t worry — I won’t bore you with a load of theory and flow charts. This course is packed with real-life examples, tactics and insights that you can act on right away. When you complete this course, you will be able to:  

• develop a channel, content and network strategy for your personal brand
• build a quality LinkedIn network and turn connections into introductions and genuine human relationships  
• strengthen the visibility and reputation of your brand across all your online accounts

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Who this course is for:

• Professionals who want to learn how to use personal branding to demonstrate expertise and to position themselves as an expert in their field
• Professionals who want to learn how to use personal branding to generate leads.
• Professionals who want to learn how to use personal branding to create career opportunities.
• Business owners who want to retain their customer base and want to sharpen their unique offering
• Executives who are aware of the importance of having an active and visible presence to make an impact on their company reputation.
• Freelancer who want to stand out from the mass to get the next gig

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