What’s this offering about?

If you are in a leading position, you are probably painfully aware of how important it is to be visible and active in the digital space. At the same time, you can think right away of one or two of your peers or contacts, who seem to be doing a terrific job with their personal brands, and it seems to be paying off. You wonder how much time they spend on it, and whether its worth it. And yet again, a fear overcomes you, to be seen as narcissistic… 

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The reality is, that your current and future employees, investors, partners, clients and any interested stakeholder will be looking you up. Will they also then look up to you? 

Turn this challenge and this request into a powerful advantage for yourself. Establish a visible, strong and relevant brand. Be active in a smart way, making sure the network works for you, not you for the network. All of that is possible. And worth it. 

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Through our collaboration we will 

• Create the perfect personal brand as a representation of your professional visible you
• Develop a personal branding activation strategy that allows to bring your brand to life in a sustainable and efficient manner
• Define together an action plan that leverages all resources and all possible hacks, to make sure your brand thrives and delivers, without causing headaches.  

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After having worked together, you will be equipped with an impeccable digital brand footprint and an exemplary professional profile. As you determine yourself the degree and path of activation, you will remain in full control of your profile and activities. It is not about making you a LinkedIn pro. It's about setting up an effective, efficient and sustainable program in motion, that maximizes the impact of your presence and activities. 

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You might agree that an active voice in the market as a thought leader can be highly beneficial for your business. There ARE ways of getting there, that do not demand your full attention or permanent involvement. In fact, we can find a way for it to be 100% hands-off, if that is your preference. I call that Ghost-fluencing. 

Personal branding, correctly understood, embraced, and brought to life, can most certainly be a highly efficient channel to: 

• Raise brand awareness and reputation for you and your company 
• Generate high caliber leads and opportunities
• Attract talent and stand as an attractive employer 
• Create a sense of belonging and pride within the staff 
• Reassure investors 

Personal branding done right WILL make a difference.

What you will get out of it concretely 

We will create a tailored and compact program that matches your needs and agenda. We will collaborate and work through the key steps, following a proven and structured approach. I promise it will be an engaging experience. At the end of our session or program, you will be equipped with

1. A personal brand strategy document to serve as reference and guide all steps. This will be your and/or your team's brand book. 
2. The perfect LinkedIn Profile, optimized for your target as well as the algorithm (sounds complex, will be a piece of cake).   
3. A sustainable action plan that takes into consideration your goals, needs, and resources, to efficiently maximize the impact of any effort. This will be your and/or your team's roadmap.