What’s this training about?

Traditionally, companies have focused their communication on their corporate brand, in the past and often today, mostly through advertising. In the digital age, we experience a proliferation of channels and activities, but not a change in strategy, let alone mindset. Most efforts are still focused on putting the corporate brand and channels front and center. What if I told you, you could do better? How about this: Instead of focusing on getting your corporate social channels to fly, you develop a program to enable your entire company to be your active voice. Do you want your brand to fly? Let’s build a rocket together!  

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Don't assume everyone will be standing behind you, because it is their moral duty towards their employer, because “the boss said so”, or out of some miraculous sense of belonging… But there are ways to get there. And they can be fun, authentic, engaging. Neither complex, nor require expensive tools, let alone large budgets… 

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This training is about understanding

• How the rules of communication and brand building have changed, and why your employees are the key to success in social media
• ‍what the right strategy that will enable your brand and your business to harness the collective power of your entire staff; and ‍  ‍
• how to create a company wide program, that will enable, empower and motivate your entire company to be an authentic voice for your message   

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After successfully completing this training, your views about social media and LinkedIn will have changed. Most importantly, you will be equipped not only with the right understanding, but with all the knowledge you need, to set up step by step a program that lifts your social media activities to entire new levels.  

Social media, correctly understood, embraced, and brought to life, can most certainly have a measurable effect on your brand, business, growth and success. Learning what the key success factors are, how to be smart and strategic about it, and how to proceed, is likely to have a higher impact than you anticipate. 

What you’ll learn

Packed with stories, anecdotes, humor, and real-life examples, you will be immersed in a proven journey of inspiration, knowledge and actionable insights.

1. Why the rules for communication have changed and where the key to success lies today.
2. What tangible value social media can create for your business.
3. How to develop the right strategy for your brand that will involve your team. 
4. How to set up a company wide program to enable, empower and engage everyone in your company. 
5. How to ensure everyone in your company has a best in class profile and a strong network. 
6. How to maximize the visibility, credibility and engagement of all your communication efforts. 
7. How to gamify the experience of measuring, reporting, motivating and rewarding in a sustainable and efficient way.